((Spend / Impressions)*1000) = CPMĬlick-through Rate (CTR): CTR is the rate at which impressions result in a viewer of the ad clicking on it. Essentially how many ads were served by the advertising spend.Ĭost-per-thousand Impressions (CPM): CPM is how much it costs in net advertising spend to purchase 1,000 impressions. Impressions: Impressions are the amount of times ads appeared, or were shown, in the given channel. This does not include management fees, creative or anything else - purely the advertising hard cost.
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